On November 27th,the 2020 Shandong Brand Annual Conference of“Brand Gathering Intelligence and Future”was held in Jinan.The list of 2020 Shandong well-known brands to be recognized was released at the event.As a very competitive enterprise in the industry,Shandong Nanshan Aluminum Co.,Ltd.was successfully elected.

With the continuous and in-depth development of economic globalization,the world has entered the era of brand economy,and competition in various fields of the global market has been reflected in brand competition to more and more concentrated extent.Meanwhile,the country’s economic development has entered a new historical stage,and the characteristics of speed change,structural optimization and power conversion are becoming more and more obvious.“Made in China is shifting to Chinese creation,China’s speed is shifting to Chinese quality,and Chinese products are shifting to Chinese brands”.To a certain extent,brand building can greatly promote the transformation and upgrading of economic structure.Shandong Province has a strong manufacturing capability and always regards brand building as an important support for the implementation of the new and old kinetic energy conversion project.

Since its listing,Nanshan Aluminum has always adhered to aluminum as its main business.Under the guidance of the development idea of“innovation-driven,high-end manufacturing,and intensive processing”,with scientific and technological research&development as guide,driven by innovation and development,by full use of the capital market for continuous development and growth of main business,now it has established the most complete aluminum industry chain in the same region of the world,consisting of electric power,alumina,electrolytic aluminum,melting&casting,aluminum profile/hot rolling-cold rolling-foil rolling/forging,and becoming a first-class aluminum deep processing enterprise supporting aviation,rail transit,ship,automobile and other high value-added and high-tech fields.

Especially in recent years,Nanshan Aluminum has seized the opportunity of deepening the country’s supply-side structural reforms and promoting the conversion of new and old kinetic energy,focusing on the construction of aerospace materials industrial park project,actively carrying out the transformation and upgrading of the industrial structure,and focusing on the development of aviation plates/sheets,automobile lightweight sheets and other high value-added products.Meanwhile,relying on the domestic first-class technological innovation platform,giving full play to the leading role of technological innovation,and strengthening industry-university-research cooperation,it has continuously made new breakthroughs in cutting-edge technologies,key common technologies and other aspects.